| Revenue source coverage | A report can look complete while revenue lives outside the tool in calls, jobs, invoices, payments, or CRM records. | SIRJ frames source coverage around the revenue path and routes buyers to connector detail pages that show imported records, setup gates, validation rules, and report surfaces. |
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| Attribution explainability | A blended ROI number becomes fragile when the client asks why a campaign received credit or why a lead was not matched. | Lead-to-revenue matching and attribution methodology pages explain spend windows, lead matching, downstream revenue chaining, confidence, payment precedence, and no-match behavior. |
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| Client-ready report output | A dashboard screenshot forces the agency to explain missing context, source gaps, and recommendations live on the call. | SIRJ report pages show frozen snapshots, source breakdowns, campaign rows, attention items, recommendations, white-label exports, and PDF/report history boundaries. |
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| Validation before confidence | Charts can imply certainty even when a connector is stale, setup is incomplete, or a metric is unsupported. | Data validation, connector health, and metric definition pages explain what gets blocked, flagged, withheld, or marked unsupported before it reaches reports. |
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| Agency operating model | A tool built for one account creates access, branding, client-volume, and reporting handoff friction when an agency adds more clients. | Client workspaces, white-label reporting, billing limits, onboarding, and Enterprise rollout pages explain how agencies manage scope, branding, recipients, plans, and governed rollout. |
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